THE CAMPAIGN
A larger than life mural to celebrate Valentino’s Fall 2025 campaign, “Le Méta Théâtre Des Intimités” starring American singer songwriter, Clairo. Hand-painted in Shoreditch, ready for London Fashion Week.
Project Details
Client:
Valentino
Location:
East London
Sector:
Fashion
Tagged:

1 Red-Tiled Bathroom

the kind you’d find on a David Lynch set

10,000 likes on Instagram

shared on Valentino’s Instagram to its 18.6 million followers

Artwork featured in Dazed, WWD and more 

Editorial coverage

We helped Clairo make her mark in London, as the star of Valentino Garavani’s “Le Méta Théâtre Des Intimités” campaign. Our mural was the London centrepiece of this global campaign, hand-painted in hyper realistic detail on our Tabernacle Street wall in Shoreditch - one of Europe’s largest hand-painted advertising walls.

The mural features Clairo holding the Panthea bag in a glowing, red-tiled bathroom - the kind you’d find on a David Lynch set. This red bathroom was a recurring motif of the campaign - Valentino’s Paris runway show was even staged in a giant public toilet.

Alessandro Michele, Valentino's Creative Director, describes the public bathroom as a place: 

“Where decency collides with guilty pleasure and exposure flirts with occultation. It’s a liminal space that, in this campaign, becomes enriched with new bodies, gazes and encounters, becoming an unfailing scene of possibilities.”

    The mural was a centrepiece of the London leg of the campaign, appearing in September to coincide with London Fashion Week 2025. Drone footage captures its scale - shared on Valentino’s Instagram to its 18.6 million followers.