THE CAMPAIGN
We were thrilled to be commissioned for a mural celebrating Dior’s Winter 2024/25 Menswear collection, envisioned by Dior Homme’s Creative Director, Kim Jones. Our brief? To recreate Alasdair McLellan’s iconic photograph of model Muzakir Masahudu, featuring Dior’s latest handbag collection. We wanted to capture the elegance and movement of the collection, while taking it to a whole new level on a monumental scale.
Project Details
Client:
Dior
Energy
Location:
East London
Sector:
Fashion
Tagged:
Portrait
RESULTS
The finished mural was nothing short of epic – a giant recreation of McLellan’s shot, brought to life with incredible detail. It took pride of place in Shoreditch on our Tabernacle Monster wall, Europe’s biggest advertising wall, with Muzakir himself even stopping by to check it out.

We recreated Alasdair McLellan’s iconic photograph of model Muzakir Masahudu on Europe's largest advertising wall.

    From iconic photograph to larger-than-life mural, we brought Dior’s vision to Shoreditch in stunning detail.