OUR NEW RESEARCH WITH LUMEN + SYSTEM1
We put our hand-painted advertising campaigns to the test. The research shows that murals work harder than standard OOH; earning greater attention, creating stronger emotional responses and amplifying reach beyond the wall.
Greater Attention
5x
More attention vs standard OOH
Based on Attentive seconds per 1,000 impressions
Discover why murals earn more attention.
We teamed up with Lumen to put Hand-Painted Advertising to the test against standard OOH - measuring how often people look, how long they look for, and the attention murals generate.
Source: Lumen & Global Street Art - Art of Attention Study 2026.
Stronger Emotion
23
%
Stronger Emotional Response
vs Static Ad
Attention gets you noticed. Emotion makes you memorable.
The craft, scale and human touch of hand-painted advertising creates a stronger emotional response than static ads, turning attention into something people actually feel.
With the same artwork the emotional intensity is 23% higher with murals
Source: System1 & Global Street Art - Estrella Campaign 2023.
SEGA: Sonic the Hedgehog turns 35
4.6 star emotional response rating on System1
TOP 8%
of all outdoor
for long-term brand growth potential
TOP 15%
of all outdoor
for short-term brand sales potential
Source: System1 & Global Street Art - Sega x Sonic Turns 35 Campaign 2026.
Amplified Reach
The impact of murals doesn’t stop at the wall.
Murals generate millions of additional impressions through social, PR and owned channels, driving conversation and extending a campaign’s reach far beyond the people who pass it on the street.
Plus...
8x
More attention when amplified through social
Based on Attentive seconds per 1,000 impressions
Source: Lumen & Global Street Art - Art of Attention Study 2026.
Nike: Winning Isn’t for Everyone campaign
The mural became more than an OOH placement, driving conversation and millions of additional impressions across social, PR and owned channels.
Keely Hodgkinson
...
Finally home!! And got to see this incredible piece of work by @nike + so many talented individuals!!
100k+
Greater Attention.
Stronger Emotion.
Amplified Reach.
Global Street Art. That’s how murals build fame.
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